Privacy Policy

Last Updated: 15 April 2025

1. Introduction

GamGuard UK ("we", "us", "our") is committed to protecting and respecting the privacy of our users ("you", "your"). This Privacy Policy explains what personal data we collect, why we collect it, how we use it, the conditions under which we may disclose it to others, and how we keep it secure. This policy also outlines your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

By using our website (the "Website"), you are agreeing to be bound by this Policy. We are dedicated to being transparent about what information we collect and what we do with it.

2. Who is the Data Controller?

For the purpose of the UK GDPR, the data controller is GamGuard UK. This means we are responsible for deciding how we hold and use personal information about you. If you have any questions about this privacy policy or our privacy practices, please contact us using the details on our Contact Us page.

3. What Information Do We Collect?

We collect information in the following ways:

  • Information you give us directly: This is information about you that you give us by filling in the contact form on our Website. When you contact us, we will collect your name, email address, and any information you voluntarily include in the body of your message. We only process this information to respond to your specific enquiry.
  • Information we collect automatically: When you visit our Website, we automatically collect certain technical information about your device and Browse activity. This includes your IP address, browser type and version, operating system, referral source, length of visit, and pages viewed. This data is collected for analytical purposes to help us understand how visitors use our Website and to improve our service. This information is typically anonymised and aggregated, and does not identify you personally.

4. How and Why We Use Your Information

We use the information we collect for the following purposes based on a lawful ground for processing:

  • To Provide and Manage Our Service: We use technical data to ensure our Website is operating correctly, to optimise its performance, and to maintain its security. The legal basis for this is our legitimate interest in the proper administration of our Website.
  • To Respond to Your Enquiries: If you contact us via our contact form, we will use the personal information you provide (name, email) to communicate with you and address your query. The legal basis for this processing is your consent, which you provide by submitting the form for that specific purpose.
  • To Improve Our Website: We analyse aggregated and anonymised user data to understand trends, popular content, and user behaviour. This helps us improve the structure, design, and content of our Website. The legal basis for this is our legitimate interest in developing and improving our service.

We will never use your personal information for marketing purposes without your explicit consent.

5. Data Retention: How Long We Keep Your Information

We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • Contact Form Data: Information submitted through our contact form will be retained for as long as it takes to resolve your enquiry and for a reasonable period thereafter for our records, typically not exceeding six months.
  • Analytics Data: Anonymised analytics data is retained for a period of up to 26 months to allow for year-on-year comparisons. After this period, it is deleted.

6. Sharing and Disclosing Your Information

We take your privacy very seriously. We do not sell, rent, or trade your personal information with any third parties for marketing purposes.

We may only disclose your personal information to third parties in very limited circumstances:

  • Service Providers: We may share data with third-party service providers who perform functions on our behalf, such as website hosting or security services. These providers are bound by strict confidentiality agreements and are only permitted to use the data to provide the agreed-upon service.
  • Legal and Regulatory Obligations: We may be required to disclose your personal information to comply with a legal obligation, a court order, or a request from a government or law enforcement agency.

7. Your Data Protection Rights under UK GDPR

Under UK data protection law, you have a number of rights regarding your personal information. These include:

  • The Right to be Informed: You have the right to be provided with clear, transparent, and easily understandable information about how we use your information and your rights. This is why we are providing you with this Privacy Policy.
  • The Right of Access: You have the right to obtain access to your information (if we’re processing it). This is so you’re aware and can check that we’re using your information in accordance with data protection law.
  • The Right to Rectification: You are entitled to have your information corrected if it’s inaccurate or incomplete.
  • The Right to Erasure: Also known as ‘the right to be forgotten’, this enables you to request the deletion or removal of your information where there’s no compelling reason for us to keep using it.
  • The Right to Restrict Processing: You have rights to ‘block’ or suppress further use of your information. When processing is restricted, we can still store your information, but may not use it further.
  • The Right to Data Portability: You have the right to obtain and reuse your personal data for your own purposes across different services.
  • The Right to Object: You have the right to object to certain types of processing, including processing for direct marketing (which we do not conduct).
  • The Right to Lodge a Complaint: You have the right to lodge a complaint about the way we handle or process your personal data with the UK's data protection regulator, the Information Commissioner’s Office (ICO). You can find more information on their website: www.ico.org.uk

To exercise any of these rights, please contact us.

8. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. All traffic to and from our Website is encrypted using Secure Sockets Layer (SSL) technology. Access to your personal data is limited to those employees or third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

9. Use of Cookies

Our Website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our Website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

10. Children's Privacy

Our services are not intended for and we do not knowingly collect data from anyone under the age of 18. If we become aware that we have collected personal data from a child without verification of parental consent, we will take steps to remove that information from our servers.

11. Changes to this Privacy Policy

We may update this policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions, comments, or requests regarding this Privacy Policy, please do not hesitate to contact us.